Baker's Choice.. The World of Chefs

In continuation of the journey that Al-Amoudi Group began in 1983, our inspiring venture at Baker’s Choice commenced in 2003, with a mission to create products tailored to meet the needs of bakers and chefs. We have consistently focused on empowering bakers and chefs across the Kingdom of Saudi Arabia. Aligned with the Kingdom’s Vision 2030, we take pride in leading the way to support bakers and chefs in bringing joy to the community, guided by our core values of family, trust, and innovation.

With dedication and hard work, we offer innovative solutions through high-quality products that meet the needs of the baking and culinary community. Our goal is to make Baker’s Choice the preferred choice for bakers and chefs. We are proud to deliver products under a Saudi brand that are free of trans fats, low in saturated fats, and rich in Vitamins A, E, D, and Omega 3. Our products enhance the flavor and texture of baked goods, with Baker’s Choice shortening mix being the perfect option for preparing delicious baked treats.

Our Purpose

We strive to be the number one choice for every passionate baker and chef, supporting them in achieving their aspirations in the art of baking and cooking, helping them turn their hobby into professional success.

Our vision

We aim to be the leading company in the manufacturing and distribution of food products, particularly in the field of vegetable fats, by delivering exceptional value to our customers and stakeholders. We strive to build a professional team, develop strong brands, enhance our food packaging capabilities, expand our regional presence in the Middle East and Africa, and establish successful global partnerships.

Our Values

Family

We believe in fostering a family spirit within our workplace and in our relationships with customers, working together as a team to achieve success.

Appreciation:

We value our partners and are committed to supporting them by providing outstanding products and services.

Innovation

We are dedicated to continuous improvement and exploring new ideas to enhance our products and services.

Trust

We build trust with our customers by delivering high-quality products and services that meet the highest standards.

Happiness

We aim to create a positive and inspiring environment that brings happiness to our employees, partners, and customers.

Our Mission

Our mission is to be the preferred partner in the production of healthy, high-quality vegetable fats, inspiring chefs at all levels—whether beginners or professionals—to create exceptional culinary masterpieces.

Our Expertise

Baker’s Choice is renowned for its unwavering commitment to quality and innovation. Thanks to our research and development team, we continuously push the boundaries of creativity in the baking world, offering products that exceed our customers’ expectations. We take pride in presenting a wide range of options that make the baking experience enjoyable for both professionals and amateurs alike.

Why Choose Our Products?

Commitment to Quality

We adhere to the highest standards of quality across all our products to ensure customer satisfaction.

Innovation in Baking

Our research and development team is dedicated to introducing new products that spark creativity and make baking a joyful experience.

Customer-Centric Approach

We place our customers at the heart of everything we do, striving to meet and exceed their expectations.

Global Presence

Supported by Al-Amoudi Group, we are expanding our operations across the Middle East and Africa, with the ambition to become a household name worldwide.

Partners in Saudi Arabia

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